Fun Theory Award
Posted: November 19th, 2009 | Author: Marshall Wilson | Filed under: Blog | Tags: awards, favorites | Comments Off on Fun Theory AwardNow this is a great concept for finding ways to change people’s behavior. The “not-fun” theory goes says that people are too lazy to do what is in their best interest. But the fun theory posits that a person will do something that is good for them if they will have more fun doing it. Such as turning a bottle recycling machine into an arcade game. Or this public staircase that was outfitted to play music like the keys of a piano – watch the neighboring escalator get lonely!
Got any ideas? Submit by December 15! (and win €2500!)